Why You Need A Virtual Tour For Your Website

"A picture is worth a thousand words."  It is thought that this expression is a paraphrasing of a quote from Henrik Ibsen, who said, "A thousand words leave not the same deep impression as does a single deed."  

If a picture is worth a thousand words, imagine how much a virtual tour is worth.  A thousand photographs?  A million words?

Virtual tours are simulations of existing locations, usually made up of a sequence of still, 360° images.  Once embedded on your website, virtual tours allow your customers and clients to step inside your business and explore, from any device.

Virtual tours have been around for a long time, but with advances in technology, have now become more affordable for small businesses and property owners.  As websites become more engaging than every before, business owners should start to realise the importance of having a virtual tour as part of their customer experience, and their business model.

Potential customers have become very visual in their consideration process, thanks to a combination of social media and online review sites.  This means that having high quality visual content on your website has become more and more important - visual content that shows your business at its highest level.

Research says that most users stay on a website for less than one minute:  if you don't manage to capture their attention in that time, they will go elsewhere.

Virtual tours are a great way of providing engaging content that will make users want to stay on your website.  Not only this, but it will also enable potential customers  to have a much better idea of what you do, and what you are able to offer them.

With a 360° tour, the customer will be able to view the interior of your property much more than with images or video.  They will be able to gauge the atmosphere of the property.

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Benefits of virtual tours for businesses

​There are many benefits from embedding a virtual tour on your website, particularly in an era where the customer decision making process is more informed than ever before.

• 360° photography will help you showcase your business, helping you to stand out from the competition.
• 360° photography can enhance your presence on search engines with Google My Business and Street View.
• Increase the amount of time visitors spend on your website, which is important for Google rankings.
• Build customer confidence in your business and your property, by providing detailed visual information beyond text and photographs.
• Opens your property to the online public in a detailed, fast-loading, virtual reality environment.
• Interactive elements can allow you to showcase specific highlights or key aspects of your service.
• Online visitors can enjoy a fully interactive and immersive web experience.
• Unlike a brochure, a virtual tour is accessible 24/7 on every tablet, phone or laptop.

Why choose Peak 360 Photography?

• We can custom build a virtual tour around your particular business, property or location.
• We can incorporate interactive elements within your tour.  For example, clickable maps, menus, links to booking pages, voice overs, videos or still images.
• Everything can be customised, from the branding of the virtual tour to the design of the interactive hotspots.
• We use the latest in 360° camera technology and software publishing to build a professional, personalised tour for your business.
• The completed tour can be embedded on your own website seamlessly, to allow your customers to enjoy an engaging, walk-through experience.
• With our tours, there are no recurring hosting fees.  All of our tours are hosted free of charge.
• Our tours are all HTML5, which means that they provide the full immersive experience on all platforms, including PC/Mac, tablets, iPhones and Android.
• We can also provide aerial photography, video and "regular" photography, which can be incorporated into a virtual tour design if preferred.
• We are certified Google Trusted photographers.  We can add 360° images to your Google business listings and to Google maps and Street View, to enhance your online presence.
• 360° photographs and tours also make engaging social media posts.  We can help with this too.
• We pride ourselves on providing an affordable, professional and friendly service.

What to do next?

If you have a website and you are interested in a tour, you can email us at [email protected] and we would be happy to discuss pricing, what the building of a tour involves and help you bring your business into the digital age as a force to be reckoned with, in comparison with your competitors and in that all important aspect of Google rankings.

We look forward to hearing from you.